There are a large number of bars situated on the island of Bali. They are more or less fancy but it’s common in almost every one of them that they are screening surf movies. Not full feature films but flicks that are about waves and cool maneuvers while portraying sponsored surfers to sell the sport, the culture, and the products. As a kid, I grew up with those kinds of films, but then mostly on skateboarding and snowboarding as sports (or lifestyles). When being in Indonesia in a different economic situation and culture, than where I grew up in northern Europe, it got more obvious to me. I began to question the content in those films more direct. What are they really about?